— PROJECT NAME
Canned Cocktails
— ROLE
Graphic Design
Branding
UI/UX
Introducing CANNED, a conceptual beverage brand tailored for college students seeking convenient and inclusive refreshment options. This project encompasses comprehensive branding elements, including promotional materials, packaging design, and a user-friendly website interface.
Promotional Video
Concept & Objectives.
CANNED addresses a market gap by offering a diverse range of cocktails and mocktails in portable packaging, ideal for the dynamic lifestyle of college students. The brand narrative intertwines the rich histories of various drinks with modern design aesthetics, providing consumers with a visual journey from each beverage's origins to their hands.
Inclusivity
& Design Philosophy.
A core principle of CANNED is inclusivity. The packaging is thoughtfully designed to allow all individuals to enjoy their chosen beverages without societal pressures or unwanted attention, ensuring a comfortable experience for both alcohol consumers and those who prefer non-alcoholic options.
Canned Cocktail Mockup
Website Mockup
Full website prototype created in Adobe XD.
Brand Identity.