Printed Publication Mockup
— PROJECT NAME
EXTRA Gum -
Better Retail Awards 2024
Published Advert
— ROLE
Freelance Graphic Design
Introducing the EXTRA Gum Publication Advertisement, a creative project that reimagines traditional print advertising for a leading chewing gum brand.
Concepts & Objectives.
The aim of this project was to design a compelling print advertisement for EXTRA Gum, focusing on the brand's core values of freshness and confidence. The advertisement was intended for placement in popular magazines, targeting young adults and professionals.
Design Elements.
Visual Imagery: The ad features a vibrant and clean aesthetic, utilizing the brand’s signature colors to create a sense of freshness.
Typography: Bold and modern fonts were selected to convey confidence and appeal to the target demographic.
Message: The tagline emphasizes the benefits of chewing EXTRA Gum, aligning with the brand’s messaging.
Design Round 1:
Design Round 2:
Process & Development.
Research: Analyzed current market trends and successful advertising strategies within the confectionery industry.
Conceptualization: Developed multiple design concepts focusing on freshness and confidence.
Design Execution: Utilized Adobe Creative Suite to create the final advertisement, ensuring high-resolution quality suitable for print media.
Feedback and Refinement: Incorporated feedback from peers and mentors to refine the design and messaging.
Final Publication Approved by EXTRA:
